Gadha
Gopal

I design how a launch looks, from the first announcement to the room itself.

Brand & Growth Designer, GrowthX

say hi work linkedin

A page from my sketchbook: notes, arrows and work methodology

Field Notes

500+ Host Club events
40 event designs in 2 days, AI Festival
Sarvam took my Epoch look into their brand
Claude Code, Figma MCP, ChatGPT
???

Gadha Gopal on a leather sofa, peeking over a sticker-covered laptop

Hermes Agent Buildathon medallion ticket

Launches I've designed with

and every week at GrowthX

[selected][works]

ai_festival

India's Biggest AI Festival, three days in Goa. I led the identity and the campaign that sold it out, then 43 sunboards for 40+ sessions.

300+ builders · 40+ experiences · 3 days

design lead

growthx.club

The website and its landing pages. Every page has one job in the funnel: move the right visitor to the next step.

designer, 2025–now

sarvam_epoch

A co-branded buildathon that still looked like Sarvam's own, with a ticket every builder wanted to post.

~3,000 applied · 300 in the room · 400+ posts on X

lead visual designer

host_club

A members' club identity, then a GTM gallery where every host got an illustrated portrait of their own to post.

500+ events · 10,000+ attendees · 11+ cities

solo, brand identity

everything_in_between

A YouTube podcast identity, from ten keywords to four routes to a system built for thumbnails.

channel identity

voice_ai

A voice-agent buildathon with ElevenLabs, branded from the entry arch to the ID cards.

identity and venue

hermes_agent

One buildathon across ten cities. City ads with local hosts, medallion tickets and a recap for every city.

10 cities · 5 countries

campaign identity

[process][five moments]

Every launch I design moves through the same five moments.

Recognise
An identity people know from across a room.
Announce
The campaign that says it's happening, everywhere at once.
Act
Pages and creative that get people to sign up, refer and share.
Show up
Stages, signage and things people wear.
Remember
The recap and the merch people keep posting.

[kind][words]

So I brought in the best visual designer I know, Gadha Gopal, to help me out. And pretty much every suggestion she made worked.

Anmol MosesSenior Software Engineer, GrowthX

Gadha has an excellent understanding of the brief, and you don’t need to follow up with her repeatedly about project delivery. She offers valuable insights that you might have overlooked.

Anjali SeethaBrand and Website Designer, Fello

Her talent for creative direction and research sets her apart. Her knack for making complex topics accessible and engaging inspires teams to achieve more than they thought possible.

Paridhi DhariwalDigital Product Creation Specialist

[about][me]

I design brands that have a job to do: a seat to fill, a page that has to convert, a room to find your way around, a ticket worth posting.

At GrowthX Creative Studio, I build visual identities and campaigns for AI, tech and community programmes. My work spans the landing page, the launch creative, and what people see and take home when they show up.

I'm a visual designer at GrowthX in Bengaluru, the community where India's AI builders meet, learn and ship. I design the brands, launch campaigns and event spaces behind its programmes, and I design and maintain growthx.club and its landing pages.

Owning the website keeps me close to the funnel. I think about who lands on a page, what they need to believe, and what we want them to do next.

what_i_design

Website and landing pages
Identity systems
Launch campaigns and GTM templates
Performance ads and growth creatives
Event spaces: stages, signage, wayfinding
Merch and print

experience

Visual Designer, GrowthX 2025–now
Graphic Designer, The Partum Collective 2023–25
Graphic Designer, SocialTribe.co 2023

[currently][working on]

Off Campus

A GrowthX event series for India's best student builders, sponsored by AWS. I'm designing its brand: the wordmark, the stickers, the launch and the room.

Off Campus Sundowner poster: friends at a cafe table, drawn in line — Sundowner.

Off Campus Arcade poster: arcade cabinet, claw machine and neon sign — Arcade.

joystick sticker — The sticker set. Pick one up.

buddy sticker — The sticker set. Pick one up.

Pink laptop and phone covered in Off Campus stickers — On a laptop.

Off Campus city map: Delhi, Mumbai, Pune, Hyderabad and Bengaluru pinned on India — The city map.

Off Campus standee in a sunlit room — Standee.

Every application email, from received to one last step.

if you're still_here

Open to brand and growth design roles at AI and tech companies.

message me on linkedin ↗ email me

← All work

India's Biggest AI Festival

Three days in Goa for 300+ AI builders. The identity had to make 40+ sessions feel like one festival, and each one worth walking to.

Role: Design lead, branding and identity
Client: GrowthX
When: 31 Jan – 2 Feb 2026
Where: Novotel Dona Sylvia, Goa
Partners

AI builders and members: 300+
curated experiences: 40+
hours of AI programming: 48+
days by the sea: 3

Figures from GrowthX's published festival recap.

The brief

India's Biggest AI Festival: three days of building, workshops and downtime in Goa. The design had to carry four tracks and more than 40 sessions without anyone getting lost or bored.

AI Central: builders' mixer, AI workshops, branding playbooks
Builder Accelerators: market research, AI workflows, the ESOP game
Founder Circle: fundraising and founder conversations
FamJam and Chill: ice baths, slacklining, beach football, a gala night

The idea

A fixed frame with a different world inside it.

Every session got the same festival lockup, host credit and partner placement. Inside that frame, each one got its own world: whiskey and Bollywood, an ice bath in the clouds, a vision board in a gilded mirror, a white glove holding a letter to your future self. The frame makes it read as one festival. The worlds give people a reason to photograph every board.

drag to turn · click a poster to open it

On the ground

43 sunboards and session-wise wristbands, plus badges, keycard covers, luggage tags, a letter in an envelope and a tote. Partner sessions sat inside the same system, including the Wispr Flow voice buildathon.

A raised hand wearing four Serendipity Zone wristbands from the festival

Session-wise wristbands.

India's Biggest AI Festival and Open What Matters fridge magnets on a fridge door, one held in a hand — Fridge magnets

Keys to your future keycard sleeve with the room key card on a beach — Keycard cover

AI Festival luggage tag hanging from a suitcase handle — Luggage tag

AI Festival personalised envelope held over a wooden table — Envelope, personalised envelope and letters

Black Out of Office tote bag carried on the shoulder — Out of Office tote

What happened

According to GrowthX's recap, 300+ builders from several cities spent three days together. Teams that met for the first time shipped products within hours, and founders shared playbooks with each other. 22 founders joined the AI Builders' Mixer and 30+ members played the ESOP game.

What it shows

Design as part of the experience. Every piece helped people find their way, and was made worth talking about.

Next projectGrowthX.club →

← All work

GrowthX.club

In four weeks, GrowthX's business goals changed, and the website had to change with them: from one AI membership to three clear ways in.

Role: Designer, website and landing pages
When: 2026
Live: growthx.club ↗

growthx.club home: three goal cards, each showing who it is for on hover

Before

Earlier, growthx.club sold one thing: an AI membership, with one "Become a member" button. Someone who wanted to grow in product and growth, or get ready for a new role, had nothing on the page that spoke to them.

Earlier growthx.club home: Learn to build with AI and grow your career, with one Become a member button — Old home page.

Earlier growthx.club pricing: a single AI membership plan — Old pricing page.

Three offers

Within four weeks, the business split what it sold into three offers, each for a different person. The website had to explain all three and make the difference obvious.

Build Sprint

Learn AI in 4 weeks

AI content
Live AI classes

Membership

Learn product and growth

Events
Recorded live sessions
Job prep modules
No AI Sprint

Bundle

Crack your next role

Build Sprint and Membership together
For someone who wants to grow in their career and crack a new role

Start with a goal

The page now opens by asking what you want, and each goal is one offer. Hovering a card says who it is for before you click.

Below it, the page grew into three sections, one for each offer.

Build Sprint section: four weeks laid out, with a timetable that follows the scroll — Build Sprint: four weeks laid out week by week, with a timetable that follows you down the page.

Membership section: recorded courses, then the people and events — Membership: courses first, then the people and the events.

Bundle section: the offers add up into one — Bundle: the two add up into one.

Helping people choose

Three offers can blur together, so a chooser puts them side by side by goal, with price, access and how you learn.

Which one should I choose: three plans side by side by goal

Building trust

Then the proof. The companies our builders and founders come from fill in one by one, under "Trusted by 200K+ builders and founders across 5 countries".

In the news

A press section is usually a row of logos people scroll past. Here, hovering a logo turns the card into a small preview of the article and its headline, so the section actually gets read.

The small things

Headings come into focus as they arrive, logos fill in one by one, and cards answer the cursor. Small touches, but they keep a long page easy to move through.

What it shows

Keeping a website in step with a business that changes in weeks, and making every offer easy to tell apart.

Next projectHost Club →

← All work

Host Club

A members' club inside GrowthX, where members host experiences for other builders. The brand had to make hosting feel like being chosen.

Role: Solo, brand identity and launch
Client: GrowthX
Launched: October 2025
Scope: Identity, launch campaign, host GTM kit, merch, event print

events hosted: 500+
attendees: 10,000+
Indian cities: 11+
months to get there: 6

Reported in GrowthX's Host Club launch announcement, October 2025.

The first logo explorations, before the coin.

The brief

Host Club lets GrowthX members host curated experiences for other builders in their own cities. GrowthX's line for it: "Building India's most ambition dense ecosystems. One city at a time."

The risk was that it would read as an events calendar. It had to read as a network members are invited into, and the brand had to stretch across very different gatherings.

The range it had to hold

Bowling, ramen and sake
Marketing masterminds
Women-only cocktail circles
AI and China deep-dives
AI jams over burgers
Curated dinners in Hyderabad
Conversations on sabbaticals
Cracking GTM with AI, Chennai
Food tours, Pune
Windsurfing, Chennai

All of these were hosted by members in the first months, according to GrowthX's launch communications.

The idea

Access is curated. Not claimed.

A private members' club. I struck the GrowthX X into a gold coin and used it as a seal, paired it with a classical serif wordmark, and set everything in oxblood, black, gold and cream. Satin, white gloves and calling cards shaped the image treatment, so every host announcement looked like an invitation.

Gold coin seal with the GrowthX X, on black — The coin seal.

The pre-launch film.

Every host, drawn

On my own, I used AI tools to redraw every host in the Host Club illustration style, then laid them out one by one, so each host had a post of their own to share. 76 hosts in the Meet Our Hosts carousel, 68 personal posts. Hosts reposted them, and the launch went viral that October.

Meet Our Hosts carousel with 76 illustrated hosts — Meet Our Hosts: all 76, across one carousel.

Meet Our Hosts: all 76, across one carousel.

Personal host posts, each with that host drawn at the centre of the grid — One post for each host, with them at the centre.

Palette of cream, gold, black and oxblood — Cream, gold, black, oxblood.

The system

Coin mark and monogram, light and dark lockups, palette, image treatment, line-illustrated host portraits, square and horizontal announcements, mobile animation frames, a host GTM kit, sunboards, host tees, attendee and laptop stickers, and monthly curations such as The October Curation.

Host portrait treatment — Host announcement.

Calling card held in a white glove — Superhost experience.

The October Curation: 15+ handpicked events, with three illustrated hosts — Monthly curation.

GrowthX in Singapore illustrated announcement — Line-illustrated city announcements.

Horizontal banner with illustrated hosts — Horizontal announcement.

PMF Playbook with Sajith Pai sunboard on an easel at the venue — Sunboard.

Host Club laptop stickers in a clear bag: 0% Slop, Signal over noise, Tokens not taken and gold coins — Laptop stickers.

OpenAI for Indian Builders ticket: an illustrated gold card with GrowthX, Peak XV and OpenAI, admit-for stub and QR code — The ticket, OpenAI for Indian Builders.

What happened

By GrowthX's count, members hosted 500+ events for 10,000+ attendees across 11+ Indian cities in the programme's first six months.

What it shows

One metaphor carried through 20+ formats without getting diluted, by one designer.

Next projectSarvam Epoch →

← All work

Sarvam Epoch Buildathon

An eight-hour buildathon in Bengaluru, run by GrowthX with Sarvam. Nearly 3,000 engineers applied for 200 seats.

Role: Lead visual designer
When: 26 July 2026, Bengaluru
Partners

Sarvam Epoch Buildathon final key visual

applications: ~3,000
seats advertised: 200
builders in the room: 300
posts on X: 400+

From GrowthX's post-event announcement and the original event listing. That's 15 applicants for every advertised seat.

The brief

Sarvam builds AI for India, and Epoch was its stage. The buildathon had to pull in serious builders, look as much like Sarvam's event as GrowthX's, and hold four partner logos without clutter.

The idea

Heritage meeting the future.

Classical pillars, a banyan tree, lotus and lilies, framed by a pixelated border. I explored 5 routes before the final key visual.

Sarvam Epoch Buildathon final key visual with Lightspeed, Bessemer and Razorpay — the one that went ahead

5 explorations before it

Exploration: Classical pillar with pixel border

Exploration: Lotus and lilies, stats on top

The system

Key visual, speaker, host and mentor GTM templates (30+ posts), partner announcements, a builder ticket, tees and tabletop cards.

The ticket did the most work. Every accepted builder got one with their name on it, made to be posted, so each acceptance became an announcement.

Personalised builder ticket — The builder ticket.

Razorpay partner announcement — Partner announcement.

Speaker, host and mentor cards

Sarvam Epoch Buildathon T-shirt — T-shirt

Laptop covered in pixel-stitched Sarvam Epoch stickers: butterflies, lotus, lilies, banyan and cherry blossom — Laptop stickers

Tabletop card: Me waiting for my credits to reset — Tabletop cards.

Tabletop card: Eat. AI. Sleep. — Tabletop cards.

What happened

Almost 3,000 engineers applied. 300 builders made it into the room, half again as many as the 200 seats first advertised, and the day drew 400+ posts on X. Ten teams went on to present at Epoch.

What it shows

Art direction inside someone else's brand, and templates a team can produce at volume.

Next projectHermes Agent →

← All work

Hermes Agent Buildathon

GrowthX's World's Largest Hermes Agent Buildathon ran in cities from Bengaluru to Paris. One identity had to work in every one of them.

Scope: Campaign identity, tickets, city ads, judge and mentor cards, partner posts, recaps, tees
Client: GrowthX
Partners

Hermes Agent Bengaluru recap with the city group photo

Hermes Agent Mumbai recap with the city group photo

cities: 10
countries: 5
builders: 1,000+
in credits: $750K

As advertised in the campaign creative.

The brief

One buildathon, run in cities across India, the US, Europe and Singapore. Every city needed its own ads, hosts, judges and recap, and all of them still had to look like one event.

The idea

Three registers from one wordmark. A cobalt night sky and a tall cut-serif HERMES AGENT for the launch. A black-and-white manga portrait in a stamped frame for partner posts and merch. A struck medallion for the ticket and the poster.

Hermes Agent key visual: Worlds largest Hermes Agent, Buildathon by GrowthX, with the 10 cities ticker and partner logos — Launch key visual.

Silver medallion ticket — Each attendee's ticket carried their name, their company and "Access to the World's Largest Hermes Buildathon".

Gold medallion poster — The medallion as the hero poster, with the partner row.

Every city, its own launch

Each city got landmark ads with its local host shown as a GrowthX member card, judge and mentor cards, and a recap built around that city's group photo. The ticker along the top carried the scale of the whole event into every local post.

Hermes Agent Hyderabad recap — Hyderabad.

Hermes Agent Singapore recap — Singapore.

Partners

Partner posts split the frame in two: the partner grid on black, the mascot on white. The same layout took a different partner on top each time, so nine partners could post without the campaign losing its shape.

Mascot lockups for tees — Mascot lockups for the tees.

Sponsor slide — Partner slide for the venues.

What it shows

A system built for scale: one identity, many cities, many partners, no drift.

Next projectVoice AI →

← All work

Voice AI Buildathon

A GrowthX buildathon for voice agents, powered by ElevenLabs' ElevenAgents and Elevation Capital. The identity and the whole venue kit.

Scope: Identity, GTM, stage, signage, ID cards, merch
Client: GrowthX
Partners

Voice AI Buildathon key visual: GrowthX presents Voice AI Buildathon, powered by ElevenAgents and Elevation

The brief

Make a room full of people building voice agents feel like a voice product launch, and make every surface in the venue part of it.

The idea

Sound you can see.

Blurred blue, green and gold gradients that move like a voice, a dotted sphere, and a tall condensed headline. A script face adds warmth to the hospitality pieces: "Welcome to", "Fuel Station".

Voice AI Buildathon sunboard on an easel at the venue — Sunboard, at the venue.

Welcome to Voice AI Buildathon sunboard — Welcome.

Fuel Station sunboard at the pantry, on the day — The pantry, on the day.

In the room

Stage panels and LED skirting, a podium, an entry arch that reads "voice is the key", builder and mentor room panels, sunboards, ID cards and lanyards colour-coded by role, builder wristbands, a photo-booth frame, notebook covers, stickers and a badge.

The stage on the day: Voice AI Buildathon LED wall and side panels, with the room’s hands up — Stage panels, LED wall and podium, on the day.

Entry arch reading voice is the key, with Voice AI Buildathon pillars — Entry arch.

ID cards on lanyards for judge, mentor, organizer, builder and host, each lanyard a different colour — ID cards and lanyards, one colour per role.

Voice AI Buildathon notebook, front and back cover — Notebook, front and back.

Merch and GTM

A black tee with one line on it: "my agent talks back". Online, generic creatives, host announcements, event UGC templates and stage slides kept the same gradient world.

Black tee, front and back: my agent talks back on the chest, GrowthX and ElevenAgents on one sleeve, Elevation on the other

Final generic launch creative for Voice AI Buildathon — Generic creative.

What it shows

Environmental design: a brand you can walk through, built on a partner's product idea.

Next projectEverything In-Between →

← All work

Everything In-Between

YouTube branding for a podcast about the founder journey and everything in between: the doubts, detours and small wins that never make the launch post.

Scope: Podcast identity, YouTube channel branding, thumbnail system
Format: Founder-stories video podcast
Designed with: Anjali Seetha

The brief

Create an identity for a YouTube podcast of founder stories that focuses on the stretch between the start and the headline. It had to feel honest rather than glossy, and it had to hold up at thumbnail size.

Words first

Before any marks, I mapped what the show should feel like.

Honest
Relatable
Ups and downs
Unseen moments
Realness
Supportive
Practical
Hopeful
Deeply thoughtful
Actionable

Four routes

Each route started from the same words and took them somewhere different.

Route 1 concept: the parts that make up the mark

Route 1: the in mark

Sound-wave lines for the ups and downs, drawn into the word "in" so it becomes the bridge between everything and between. A raw, hand-made mark that holds the whole picture together.

Route 2 concept: the parts that make up the mark

Route 2: the speech line

A bold "Everything" for the practical, structured side of the show, a handwritten "in-between" for the real and unseen moments, and a line with a speech tail for conversation and opinion.

Route 3 concept: the parts that make up the mark

Route 3: the tape

A stacked EVERY THING for bold, solid advice, with the handwritten "in-between" stuck on with tape, like a note you would act on. Honest, hands-on and a little unfinished.

Route 4 concept: the parts that make up the mark

Route 4: the loop

An unscripted line that loops through EVERYTHING IN BETWEEN, swapping in for letters so there are no spaces left in between. The full story, told as one journey.

1 / 4

The one that went ahead

The tape route, set on one line: a bold EVERYTHING with "in-between" written on a strip of tape. It stays loud at thumbnail size and still feels hand-made.

Thumbnails

The tape carries into every thumbnail: a short hook line on tape beside the guest's portrait, so the story sells the click.

What it shows

How I get from words to marks to real applications, with the routes that didn't win kept in.

Back to the startAI Festival →

GadhaGopal

[selected]–[works]

ai_festival

growthx.club

sarvam_epoch

host_club

everything_in_between

voice_ai

hermes_agent

[process]–[five moments]

Recognise

Announce

Act

Show up

Remember

[kind]–[words]

[about]–[me]

what_i_design

experience

[currently]–[working on]

Off Campus

The brief

The idea

On the ground

What happened

What it shows

Before

Three offers

Build Sprint

Membership

Bundle

Start with a goal

Helping people choose

Building trust

In the news

The small things

What it shows

The brief

The range it had to hold

The idea

Every host, drawn

The system

What happened

What it shows

The brief

The idea

The system

What happened

What it shows

The brief

The idea

Every city, its own launch

Partners

What it shows

The brief

The idea

In the room

Merch and GTM

What it shows

The brief

Words first

Four routes

Route 1: the in mark

Route 2: the speech line

Route 3: the tape

Route 4: the loop

The one that went ahead

Thumbnails

What it shows

Gadha
Gopal

[selected][works]

[process][five moments]

[kind][words]

[about][me]

[currently][working on]